Pro Carton wins European Paper Recycling Award – for sustainable packaging schools’ education

An innovative school educational programme that teaches children about the importance of sustainable packaging and the circular economy has won the Information and Education category at the 2019 European Paper Recycling Awards.

Sweet temptation

The confectionery and baked goods segment is an excellent example of the important impact packaging can have on consumer decisions at the point of sale (POS). Almost no other industry benefits as strongly from seasonal trade, which depends considerably on packaging. And there are many occasions that call for colourful special editions: Mother’s Day, Valentine’s Day, Easter, Thanksgiving, Christmas and Halloween. From year to year, trademark owners and packaging manufacturers outdo one another with new ideas for products, flavours and designs, all in accordance with customer demands. Because variety, after all, is what consumers desire above all else. Launching new and innovative products is one of the key success factors in the industry.