The confectionery and baked goods segment is an excellent example of the important impact packaging can have on consumer decisions at the point of sale (POS). Almost no other industry benefits as strongly from seasonal trade, which depends considerably on packaging. And there are many occasions that call for colourful special editions: Mother’s Day, Valentine’s Day, Easter, Thanksgiving, Christmas and Halloween. From year to year, trademark owners and packaging manufacturers outdo one another with new ideas for products, flavours and designs, all in accordance with customer demands. Because variety, after all, is what consumers desire above all else. Launching new and innovative products is one of the key success factors in the industry.
In an interview in "Die Welt" the new EU Commissioner for Environment, Virginijus Sinkevicius, thinks aloud about a general ban on plastic packaging in Europe. The IK Industrievereinigung Kunststoffverpackungen considers this idea to be counterproductive and calls on the EU Commissioner to do more to ensure that plastic packaging in Europe does not end up in landfills but is recycled.